The Wall St. Journal reports that Barnes & Noble has updated its subscription discount program. Previously, it had one tier that was $25/year. Now, Barnes & Noble has a two-tier system. There is a free program that offers rebates based on what you spend, and a $40/year program that gives you rebates plus more discounts and some perks at its cafes.
The new memberships are meant to help the bookseller better compete with Amazon's Prime and Walmart+.
Fifty percent of the U.S. book market is controlled by Amazon, while Barnes & Noble has 8%. This book market share split shows that shoppers value convenience and price more than customer service. Anyone that says retail can be helped, saved, or fixed by concentrating on anything but convenience and price is wrong.
For example, an HFN columnist whom I wonβt name is often extolling the need to make the in-store shopping experience fun and interesting. Similarly, a market building president ...
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December 1, 2017
December 1, 2017
What does your excel at selling? Todayβs WSJ shares that Barnes & Noble is concentrating on: books.
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